"Like everything good with The Prodigy, it was all spontaneous. " pulled together this location, Aldwych Tube Station, which is this old, disused tunnel. We couldn't afford to have it in colour," Howlett said. "We had no budget left – we had 15 grand or something – that's the reason it's in black and white. The Prodigy were desperate, so they were forced to make magic with what little they had. When your back is against the wall, great things can happen. We need a video for this track in two weeks'." "On 'Firestarter' we decided to go with someone else, but I ended up ringing him back up and saying, 'Man you gotta help us out. "At that point I spoke to Walter, who'd done 'No Good…', 'Poison', 'Voodoo People' we'd worked with him on about five videos before. "They were like, 'Well, we need a video.'," Howlett said. And the band’s record label had just spent a huge amount of money on one, so they wanted results. So, I said to the label, 'Nah, I'm not using that.' So, we binned it."Ī video was a non-negotiable property when looking to break through to new audiences in the 1990s. "To cut a long story short, the finished video was just rubbish. "We turned up and he put Keith is a straightjacket or some shit," Howlett recalls. More to the point, they knew what they didn’t want. They might not have liked doing them, but The Prodigy knew what they wanted from a music video. None of us particularly liked doing videos, it was just something you had to do." We came across this guy we kinda liked, and we thought he could do something special for this. "Back then, videos cost a lot of money, it wasn't like now. "We attempted to do a video," the band’s Liam Howlett recalled to triple j’s Linda Marigliano recently. If it weren’t for the band’s uncompromising vision, confidence in standing up for their art, and willingness to lose a lot of their record label’s money. But this now iconic video almost looked very different.